Trademark Notice
About "18LIVER®"
"18LIVER" is a trademark registered by 18LIVER (a Japanese corporate entity) with the Japan Patent Office, with 18LIVER (, USA) holding an exclusive license for use within Japan. This page discloses, for the sake of transparency, the registration history and the underlying facts based on public records.
Registration Overview
- Rightsholder
- 18LIVER (a Japanese corporate entity)
- Exclusive Licensee
- 18LIVER (, USA)
- Registration No.
- 6563752
- Registration Date
- May 31, 2022
- Issue Date
- June 8, 2022
- Publication Date
- August 17, 2022
- Expiration Date
- May 31, 2032
- Phonetic Readings
- Ichihachi-Liver, Juuhachi-Liver, Juhachi-Liver, Ichihachi, Liver
- Source
- Japan Patent Office (J-PlatPat)
Opposition Filed by 17LIVE Inc.
Trademark Registration No. 6563752 was subject to an opposition (Opposition No. 2022-900337) filed by 17LIVE Inc. (Tokyo). Following examination by the Japan Patent Office, the opposition was dismissed in its entirety, and the registration of this trademark was confirmed. This decision by the Patent Office — a public examining authority — affirms that "18LIVER" possesses independent distinctiveness as a trademark.
▶ Central Argument in the Response Brief
The central argument advanced by the rights holder in the response brief submitted at the time was that the prefix "18" in the trademark "18LIVER" does not function as a mere sequence of digits, but rather operates as an identifier explicitly designating that the service is limited to adults aged 18 or older. This is structurally distinct from "17" in "17LIVE", which functions simply as a cardinal number, and the two marks produce entirely different impressions on consumers. Taking these arguments concerning structural distinctiveness into account, the Japan Patent Office decided to dismiss the opposition in its entirety.
Trademark Usage Policy
Trademark notices on this service comply with Article 26 of the Japanese Trademark Act and other applicable laws, and aim to prevent third-party misrepresentation and confusion while not impeding good-faith users. Should any imitation or confusingly similar marks be discovered, we will not hesitate to pursue civil, administrative, and criminal remedies.